Search your business name on Google. What comes up first?
(Required)
Your website
A directory or social media profile
Another business, or nothing relevant
Ask ChatGPT or another AI, "What is [your business name]?" Is the answer accurate?
(Required)
Yes, it describes my business accurately
Partly, or it's vague
It doesn't know my business, or it's wrong
I'm not using AI
Search your business name on Google Maps. Does your Business Profile show up?
(Required)
Yes, and it's complete with hours, photos and reviews
Yes, but it's missing some details
No, or I haven't claimed it
Visibility
Is your business described the same way on your website, social media bios and online listings?
(Required)
Yes, it's consistent everywhere
Mostly, with a few differences
No, they all say different things
Narrative
When people mention or recommend your business, is it for the service you most want to sell?
(Required)
Yes
Sometimes
No, I'm known for something else
I don't know or no one is recommending it/me
Does your website have a dedicated page for each of your main services?
(Required)
Yes, every main service has its own page
Some of them do
No
Topic
How many of these do you have: reviews, guides or blog posts, video, a photo gallery?
(Required)
3 or 4
1 or 2
None
Search one of your main competitors. Do they have types of content you don't, like video or guides?
(Required)
No
A few
Yes, quite a lot
Format
Is your business listed on the directories and review sites that matter in your industry?
(Required)
Yes, most of them
One or few of them
No, or I'm not sure
In the past year, has your business been mentioned by a local publication, newsletter, blog, podcast, or other association by a relevant industry??
(Required)
Yes, more than once
Once
No, or I'm not sure
Web mentions
Do new customers or your Google Search Console analytics tell you they found you by searching your business name?
(Required)
Often
Sometimes
Rarely, or I don't know
Over the past year, has the number of people finding you this way grown?
(Required)
Yes, it's growing
It's about the same
It's dropped, or I don't know
Demand
Total Score
0/19 Completed!
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